How to create a good website

How to create a good website

 

There are several ways to establish a virtual presence of your company on the Internet. The most important thing is to have a website. However, in order to create a good website, in addition to entering the universe of web hosting, it is  important to pay attention to some points not to waste time or money.

First of all, you need to understand what a website is and how it can help you in your business.

The website is nothing more than a set of pages with texts, images, videos, graphics and other features that showcase your business and  let you be found in search engines  – allowing for increased sales and visibility for your business.

Having the internet with your website will allow:

  • Have your business available 24h.
  • Introduce you professionally in the market.
  • Ability to change content whenever and how you want.
  • Reach new markets and customers.
  • Speed ​​up your customer service and contact.

In addition to being synonymous with professionalism and credibility, a good website will create a dialogue channel and still be a way to market and sell products and services.


Get started to build a good website

The first steps to creating a good website are: Choose the right domain name for your company and register it.

It is important that you do the domain registration in your name. Some companies (or freelancers) usually register the domain for customers in their own name. Believe me, this can cause you a lot of headaches in the future.

So, when you do a website/domain registration on the internet, make sure it is registered in your name/company. Transferring ownership may otherwise be a problem. Especially if you no longer find who owns your domain.

The next step is to choose the best web hosting company for your business. This moment requires more in-depth research on what web hosting is and knowledge of your project so that it cannot be hidden in the company and what service the host of your site suits.


Top Page Types


institutional

The institutional website is the most common on the market. It is used by the companies to present the business, show products / services, staff, location and maintain contact with the customer.


Virtual Shop (E-commerce)

Also known as e-commerce  , it is a place for selling products and services. It is possible to complete a purchase with security and comfort not to leave home.

blog

They are pages for spreading content such as articles and news. They may (or may not) be linked to an institutional site. Usually, they are used as one of the marketing strategies of companies.

portals

Very common in companies that work with information (eg a newspaper or a TV). They are pages that offer different types of content and services (for example, chat, weather forecast, for example).

Landing Page

It is a conversion page, it is usually used by the company to provide something (like an e-book) in exchange for customer information (such as e-mail).

Hot Site

It is a small site used for a specific campaign. For example, a birthday promotion or product launch.

 

 

How to create a good website


1 – Performance

Website performance is a very important issue when it comes to converting visitors to customers. Measures to reduce the web page’s loading time as a minifying code, for example, are crucial for keeping the customer on your site longer, and for the customer to get what you want.

It is also important that your page has a responsive design. This allows your customers to access your site from any device, regardless of screen size (mobile, tablet, computer).

Even if you do not develop your site, it is important that you get an idea of ​​what you can expect from the professional developer who will create your site.


2 – Appearance and content

Study and learn everything you want to show on your site. Define in advance what you need to show on the site so that the layout is pleasant.

Understanding a little about color psychology is interesting to choose from, which will define the page’s identity. Learning about Complementary colors will take you a long way to get the right color balance on your website.

The colors we use for the children’s buffet are not possible for a law firm that must be serious, for example. Therefore  , the page must match what your business reprecent.

In addition to determining how your website should be organized and sharing parts of your website, as a menu, who we are and our services, you do a thorough keyword research and content planning.

This is crucial for having a complete website that is ready to be found by the search engines.

At some point in your life you may have heard the comment “Search Google”. This is the traditional way to get answers to their questions on the internet.

In order for your site to appear in the search results  , you must invest in relevant, quality content that respects SEO techniques.

It is of the utmost importance to include all forms of contact with your company. This is often the first information the person searches for when entering a page.

Images and videos also play an important role in building your site. You can either produce your graphic assets or download them from image banks. In any case, it is important that they are beautiful, clear, show exactly what your service is and that you own the copyright on them.


3 – Press release

In addition to having a website structured in the SEO rules, it is very important to  spread it on social media with relevant content  . The interaction, both on the website and on social networks, is important for the target group to be able to know the company.

But beware! It is not advisable to base your work solely on social networks. However, they can serve as additional tools. It would be unwise to do all your strategy and leave all of your content solely on a platform that is not yours and which can cease to exist at any time.

Working with relevant content means that you can create your own audience and interact with your audience in what way you feel is best.

In addition to working on content, it is important to invest in internet advertising. The most popular tool for this service is Google Ads . With sponsored links you can get a qualified audience (the one who has an interest in your company) to the company’s website.

In practice, Google ads allow your business to reside on the Google pages (provided you choose the right keyword) or your business results from people interested in your product/service.

 

Conclusion

With all of the above, it is easy to understand that a successful website requires a combination of factors starting with choosing the name of your site, ending with content creation techniques and sponsored links.

Therefore, in addition to providing useful information to people, it is to provide a good experience for the user. After all, you want him as a client, don’t you?

Similarly, it is true that digital presence is a strategy that allows many profits for any business, regardless of industry. Therefore, focus, determination and knowledge combined, it is possible to do an excellent job for your company.

Any questions on how to create a good website? You can count on us to help you out! We are here to provide you internet and e-commerce solutions that streamline processes and drive results for your company!

The Importance Of A Website

The Importance Of A Website

Creating a Website To Leverage Your Business

The website is the door by which a potential customer can know your business. Creating a website and choosing the right strategy – which starts with website hosting and goes through SEO techniques – can leverage your business.

We Are Social and Hootsuite’s latest collection of Global Digital 2019 reports reveals that internet users are growing by an average of more than one million new users every day.

These numbers prove the enormous potential of the global computer network to do business.

 

What does it mean to create a website for my company?

Until recently it was inadmissible to be a professional without a business card. How would you introduce yourself to your customers?

We also do not have to go very far in our history to remember how people behaved when they wanted to buy an appliance, for example, picked up the flyers with the offerings or went from store to shop in consultation with prices.

Nowadays, with the internet, this behavior has changed and made the internet site a 2.0 business card – a search channel about your business.

A study by Social Miner revealed that more than 75% of connected people are doing price and product research on the internet before making a purchase.

So having website is so very important to leverage your business. Your web page will serve as a showcase of products and services online 24 hours a day, 7days a week and 265 days a year, and with worldwide reach. This will for sure represent an increase in sales.

 

Why do I need to generate authority after creating a website?

In addition to creating a website for your business it is important to work to generate authority. Cause, by showing that you understand your business, you will gain credibility and, consequently, more visitors.

By increasing the number of hits on your page, it is possible that your client group will grow.

 

How to increase the visibility of a website?

To increase the visibility of the site it is essential to study the right key words referring to your business and, to invest in relevant content (both on the website, on the blog and on social networks).

However, it can not be the only content. To generate engagement and notoriety you will need to choose themes with strong appeal and that have links with your business. ATTENTION! Trust and credibility are essential to the success of your website and, consequently, your business.

In addition to useful information and diverse content, pay attention to:

  • Update the content of your pages frequently;
  • Maintain the frequency of posts on social networks and on the blog;
  • Ensure accessibility;
  • Optimize the page;
  • Have a responsive website to suit various screen sizes;
  • Create forms of interaction with your target audience;
  • Invest in SEO and paid traffic;
  • Search for good website hosting;

 

Why does website hosting interfere with the reach and authority of the site?

Once we create a website, our next goal is to be found in user searches on search engines to generate traffic to the site. Right?

But, to be among the first positions of the search engine, in addition to content and SEO of the site, the speed of the application is an important factor.

Research shows that if a site does not open in up to six seconds, users leave the page and get the same information elsewhere.

Therefore, it is essential to seek a web hosting provider that meets the needs of your project.

 

Once you create a website, it will be yours.

There are many questions about the need to have a website, considering the existence of so many social networks (which are free).

The truth is that only a website will allow you to have an exclusive place for you to place your material (for as long as you need it), with the visual identity according to your company.

The social network is the tool to get people to your page. That is, the site is really the place where you can explore all the company information: mission, vision, values, services, products, location and everything else you want.

Imagine guiding your whole digital marketing work into a social network. You have thousands of followers, your work is booming, but what if this social network no longer exists? That’s why social networking should primarily be a bridge to bring traffic to your website or blog.

Among the advantages of having a website we can mention a few:

  • Low cost (of course, depending on platform and site type)
  • High power of reach in diverse localities
  • Possibility of relationship with clients
  • Analytics of results.

 

Creating a website is essential to getting to know your audience

The virtual world allows, much more easily, entrepreneurs and freelancers to know the profile and behavior of their target audience to draw more assertive strategies.

There are many tools that can help with this work. The Google Analytics , for example, can help us build metrics to leverage the business to new heights.

When reviewing your site, note analytics like:

  • How many clicks you receive on the site
  • How long the visitors stay on the site
  • Which are the most accessed areas
  • Which products and services are most in demand
  • Which products have the most conversion into sales
  • What are the channels that most lead traffic to your site
  • Which devices (cell, tablet, computer) clients use to access your page.

 

A world of opportunities

These tips can put you on the right track to build a good internet business. In addition to knowledge and the right professionals, the key to the success of your site is focus and dedication.

It is essential to have presence in social networks, interaction with your target audience and constant management of your project. Generating traffic to your website with the intention of engaging is a daily activity, and the beginning to have long-term results.

 

 

If You still do not have any web hosting for your business or project, let us help you chose the right service for you, we will be happy to assist you for free.