Digital presence is mandatory for any company that aims to expand its business. In addition to marketing strategies to bring flow to your page, it is essential to worry about the speed of the website .
Did you know that Google takes the page load time into consideration to put you in the top positions of organic search results? If a site takes more than six seconds to load, it is considered slow.
In order to not lose the attention of visitors, the ideal loading time of a website is two to three seconds. Aside from that, your company runs a serious risk of losing a customer.
In order not to be outdone by competitors, it is best to think about website performance right from the start. Good planning can save time on page development and avoid wasting resources.
How to make a site faster?
The way the programming language will be used is very important. An interesting way to make the site more agile is to minify the code . A programming technique that removes unnecessary characters without changing page operations.
Uploading images to their original size is not recommended. You do not need a 5-megapixel image to be seen on a smartphone with 1/4 of this resolution. Therefore, compress the images before inserting into the site.
The server performance of your website hosting is crucial for the agile loading of your website. You need to know your application well to set the configuration needed for your site to be displayed quickly.
Performance Optimization Plugins for CMS
Sites that use CMS ( WordPress , Joomla , Magento , Moodle ) usually have cache plugins to download, among other Plugins, that optimize page performance.
For WordPress, two of the most used plugins is “Lite speed” and “W3 Total Cache” . In addition to using the browser cache, they are able to reduce database queries and compress files to make the site faster.
How to test and performance my site
You can check the actual performance of your site , both on desktop and mobile devices, with the Google PageSpeed tool .
PageSpeed will analyze issues such as “First appearance with content”, “Speed index”, “Time to stay interactive” and return a score, framing your application as slow, medium or fast.
Other tools that can check the performance of your site are Pingdom and Web Page Test .
Do not be alarmed if the server response time (TTFB) is below average. The tool analyzes various questions to show this result. One of the factors that can change this item is the number of accesses to the server at the time the test was done.
The most important item that should be noted is “First Display Content (FCP)” which needs to be less than three seconds.
The good thing when PageSpeed Insights analyzes the content of a web page, is that it generates suggestions to make your page faster.
We suggest that you try PageSpeed out and work with your website from the result given.