There are several ways to establish a virtual presence of your company on the Internet. The most important thing is to have a website. However, in order to create a good website, in addition to entering the universe of web hosting, it is important to pay attention to some points not to waste time or money.
First of all, you need to understand what a website is and how it can help you in your business.
The website is nothing more than a set of pages with texts, images, videos, graphics and other features that showcase your business and let you be found in search engines – allowing for increased sales and visibility for your business.
Having the internet with your website will allow:
- Have your business available 24h.
- Introduce you professionally in the market.
- Ability to change content whenever and how you want.
- Reach new markets and customers.
- Speed up your customer service and contact.
In addition to being synonymous with professionalism and credibility, a good website will create a dialogue channel and still be a way to market and sell products and services.
Get started to build a good website
The first steps to creating a good website are: Choose the right domain name for your company and register it.
It is important that you do the domain registration in your name. Some companies (or freelancers) usually register the domain for customers in their own name. Believe me, this can cause you a lot of headaches in the future.
So, when you do a website/domain registration on the internet, make sure it is registered in your name/company. Transferring ownership may otherwise be a problem. Especially if you no longer find who owns your domain.
The next step is to choose the best web hosting company for your business. This moment requires more in-depth research on what web hosting is and knowledge of your project so that it cannot be hidden in the company and what service the host of your site suits.
Top Page Types
The institutional website is the most common on the market. It is used by the companies to present the business, show products / services, staff, location and maintain contact with the customer.
Virtual Shop (E-commerce)
Also known as e-commerce , it is a place for selling products and services. It is possible to complete a purchase with security and comfort not to leave home.
They are pages for spreading content such as articles and news. They may (or may not) be linked to an institutional site. Usually, they are used as one of the marketing strategies of companies.
Very common in companies that work with information (eg a newspaper or a TV). They are pages that offer different types of content and services (for example, chat, weather forecast, for example).
It is a conversion page, it is usually used by the company to provide something (like an e-book) in exchange for customer information (such as e-mail).
It is a small site used for a specific campaign. For example, a birthday promotion or product launch.
How to create a good website
1 – Performance
Website performance is a very important issue when it comes to converting visitors to customers. Measures to reduce the web page’s loading time as a minifying code, for example, are crucial for keeping the customer on your site longer, and for the customer to get what you want.
It is also important that your page has a responsive design. This allows your customers to access your site from any device, regardless of screen size (mobile, tablet, computer).
Even if you do not develop your site, it is important that you get an idea of what you can expect from the professional developer who will create your site.
2 – Appearance and content
Study and learn everything you want to show on your site. Define in advance what you need to show on the site so that the layout is pleasant.
Understanding a little about color psychology is interesting to choose from, which will define the page’s identity. Learning about Complementary colors will take you a long way to get the right color balance on your website.
The colors we use for the children’s buffet are not possible for a law firm that must be serious, for example. Therefore , the page must match what your business reprecent.
In addition to determining how your website should be organized and sharing parts of your website, as a menu, who we are and our services, you do a thorough keyword research and content planning.
This is crucial for having a complete website that is ready to be found by the search engines.
At some point in your life you may have heard the comment “Search Google”. This is the traditional way to get answers to their questions on the internet.
In order for your site to appear in the search results , you must invest in relevant, quality content that respects SEO techniques.
It is of the utmost importance to include all forms of contact with your company. This is often the first information the person searches for when entering a page.
Images and videos also play an important role in building your site. You can either produce your graphic assets or download them from image banks. In any case, it is important that they are beautiful, clear, show exactly what your service is and that you own the copyright on them.
3 – Press release
In addition to having a website structured in the SEO rules, it is very important to spread it on social media with relevant content . The interaction, both on the website and on social networks, is important for the target group to be able to know the company.
But beware! It is not advisable to base your work solely on social networks. However, they can serve as additional tools. It would be unwise to do all your strategy and leave all of your content solely on a platform that is not yours and which can cease to exist at any time.
Working with relevant content means that you can create your own audience and interact with your audience in what way you feel is best.
In addition to working on content, it is important to invest in internet advertising. The most popular tool for this service is Google Ads . With sponsored links you can get a qualified audience (the one who has an interest in your company) to the company’s website.
In practice, Google ads allow your business to reside on the Google pages (provided you choose the right keyword) or your business results from people interested in your product/service.
With all of the above, it is easy to understand that a successful website requires a combination of factors starting with choosing the name of your site, ending with content creation techniques and sponsored links.
Therefore, in addition to providing useful information to people, it is to provide a good experience for the user. After all, you want him as a client, don’t you?
Similarly, it is true that digital presence is a strategy that allows many profits for any business, regardless of industry. Therefore, focus, determination and knowledge combined, it is possible to do an excellent job for your company.
Any questions on how to create a good website? You can count on us to help you out! We are here to provide you internet and e-commerce solutions that streamline processes and drive results for your company!