Creating a Website To Leverage Your Business
The website is the door by which a potential customer can know your business. Creating a website and choosing the right strategy – which starts with website hosting and goes through SEO techniques – can leverage your business.
We Are Social and Hootsuite’s latest collection of Global Digital 2019 reports reveals that internet users are growing by an average of more than one million new users every day.
These numbers prove the enormous potential of the global computer network to do business.
What does it mean to create a website for my company?
Until recently it was inadmissible to be a professional without a business card. How would you introduce yourself to your customers?
We also do not have to go very far in our history to remember how people behaved when they wanted to buy an appliance, for example, picked up the flyers with the offerings or went from store to shop in consultation with prices.
Nowadays, with the internet, this behavior has changed and made the internet site a 2.0 business card – a search channel about your business.
A study by Social Miner revealed that more than 75% of connected people are doing price and product research on the internet before making a purchase.
So having website is so very important to leverage your business. Your web page will serve as a showcase of products and services online 24 hours a day, 7days a week and 265 days a year, and with worldwide reach. This will for sure represent an increase in sales.
Why do I need to generate authority after creating a website?
In addition to creating a website for your business it is important to work to generate authority. Cause, by showing that you understand your business, you will gain credibility and, consequently, more visitors.
By increasing the number of hits on your page, it is possible that your client group will grow.
How to increase the visibility of a website?
To increase the visibility of the site it is essential to study the right key words referring to your business and, to invest in relevant content (both on the website, on the blog and on social networks).
However, it can not be the only content. To generate engagement and notoriety you will need to choose themes with strong appeal and that have links with your business. ATTENTION! Trust and credibility are essential to the success of your website and, consequently, your business.
In addition to useful information and diverse content, pay attention to:
- Update the content of your pages frequently;
- Maintain the frequency of posts on social networks and on the blog;
- Ensure accessibility;
- Optimize the page;
- Have a responsive website to suit various screen sizes;
- Create forms of interaction with your target audience;
- Invest in SEO and paid traffic;
- Search for good website hosting;
Why does website hosting interfere with the reach and authority of the site?
Once we create a website, our next goal is to be found in user searches on search engines to generate traffic to the site. Right?
But, to be among the first positions of the search engine, in addition to content and SEO of the site, the speed of the application is an important factor.
Research shows that if a site does not open in up to six seconds, users leave the page and get the same information elsewhere.
Therefore, it is essential to seek a web hosting provider that meets the needs of your project.
Once you create a website, it will be yours.
There are many questions about the need to have a website, considering the existence of so many social networks (which are free).
The truth is that only a website will allow you to have an exclusive place for you to place your material (for as long as you need it), with the visual identity according to your company.
The social network is the tool to get people to your page. That is, the site is really the place where you can explore all the company information: mission, vision, values, services, products, location and everything else you want.
Imagine guiding your whole digital marketing work into a social network. You have thousands of followers, your work is booming, but what if this social network no longer exists? That’s why social networking should primarily be a bridge to bring traffic to your website or blog.
Among the advantages of having a website we can mention a few:
- Low cost (of course, depending on platform and site type)
- High power of reach in diverse localities
- Possibility of relationship with clients
- Analytics of results.
Creating a website is essential to getting to know your audience
The virtual world allows, much more easily, entrepreneurs and freelancers to know the profile and behavior of their target audience to draw more assertive strategies.
There are many tools that can help with this work. The Google Analytics , for example, can help us build metrics to leverage the business to new heights.
When reviewing your site, note analytics like:
- How many clicks you receive on the site
- How long the visitors stay on the site
- Which are the most accessed areas
- Which products and services are most in demand
- Which products have the most conversion into sales
- What are the channels that most lead traffic to your site
- Which devices (cell, tablet, computer) clients use to access your page.
A world of opportunities
These tips can put you on the right track to build a good internet business. In addition to knowledge and the right professionals, the key to the success of your site is focus and dedication.
It is essential to have presence in social networks, interaction with your target audience and constant management of your project. Generating traffic to your website with the intention of engaging is a daily activity, and the beginning to have long-term results.
If You still do not have any web hosting for your business or project, let us help you chose the right service for you, we will be happy to assist you for free.